The brief
A small but ambitious nail studio opening on the Andalusian coast needed to be findable on Google the day they unlocked the doors. The owner spoke three languages, kept a polished Instagram, and had no patience for a six-month build at agency rates. The asks were simple in summary, hard to deliver in execution: a website that looked premium, loaded instantly on a phone, ranked locally, and could take bookings without a third-party plugin tax.
Existing options were unsatisfying. Wix and Squarespace would have shipped quickly but locked the brand into a cookie-cutter shell. A bespoke React build through a freelancer marketplace meant weeks of back-and-forth on Figma frames before a line of code was written. The middle path — an AI-assisted, hand-finished build — turned out to be exactly the right answer.
"I needed a real website, not a template. I just didn't have months to spend on it."
The process
The 24-hour build broke down into five phases, each accelerated by AI but never automated. AI drafts the obvious; the human handles the judgment calls. That balance is what separates a brand-aligned site from generated mush.
The stack
Every choice favoured speed of build, speed of load, and simplicity of handover. Nothing on the page is a framework that needs upgrading every six months.
The result
Twenty-four hours from brief to public launch. A site that loads in under a second on a mid-range phone, scores 100/100/100/100 on Lighthouse mobile, and ranks on the first page of Google for the studio's primary local-pack queries within four weeks of indexing — without a single paid placement.
Total project cost came in at roughly a quarter of what a comparable agency engagement would have charged, and the client owns every line of code. No vendor lock-in, no monthly platform fee, no surprise renewal pricing. The site is hand-edited when something needs to change; updates ship in minutes.
"The site loaded faster than my old Squarespace, ranked higher than my competitor's WordPress, and cost less than both. Not sure why I waited so long."
What this does not mean
It would be dishonest to call this a fully automated workflow. AI accelerated the obvious — brand-voice extraction, first-draft multilingual copy, schema generation, image alt text, FAQ drafting. But every decision that mattered — visual hierarchy, tone of voice in the brand's own register, what to leave off the page, whether the colour palette read as confident or chaotic — was a human call. AI is a power tool. It is not a substitute for taste.
This is also not a fit for every project. If your site needs a custom CMS, multi-tenant architecture, payment flows, or a roadmap of unbuilt features, that is a different engagement. The 24-hour window applies to marketing sites — landing pages, brochure sites, portfolio sites, local-business sites — where the goal is to ship a credible, fast, findable presence and move on.
What you get
- Strategy and discovery — a structured intake call, brand-voice document, sitemap, and SEO target list before any code is written.
- Custom design — typography, palette and art direction tailored to the brand. No template, no Wix shell.
- AI-assisted copywriting — drafted by Claude, edited by a 27-year-veteran translator. Available in English, Polish, French, Spanish and other languages on request.
- Static-HTML build — hand-coded for speed, longevity, and easy handover. No framework treadmill.
- SEO-ready out of the box — structured data, sitemap, llms.txt, IndexNow, canonical URLs, mobile-first responsive design.
- Netlify deployment — custom domain, free SSL, global CDN, contact forms and analytics included.
- Source code on day one — you own every file. No lock-in, no platform fees, no surprise renewal.
- Optional retainer — flat-rate monthly maintenance, content updates and SEO refreshes if you'd rather not touch the code yourself.
Have a brief?
Get an itemised quote in 24 hours.
Send the goal, the audience, and any reference sites you like. You'll receive a flat-fee proposal — fixed scope, fixed price, fixed timeline — within one working day.